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Content Creation, Digital Strategy, Media Buying, Web Development

Stags' Leap Winery

Immersive Napa History with a Side of Whimsy

Black Heart Shape

The

BACKGROUND

Stags’ Leap Winery, a Napa Valley icon, launched the “Stags’ Legends” campaign to modernize how luxury wine is marketed. By embracing a digital-first storytelling approach, the campaign shared the winery’s rich heritage in a way that resonated with today’s consumers. 


This bold shift reimagined traditional wine advertising, using interactive and visually engaging formats to captivate a broader audience while honoring the timeless appeal of Stags’ Leap Winery.

Meditation Pose

The

STRATEGY

Imaginative storytelling blended with cutting-edge digital strategies resulted in a campaign as timeless as the winery itself:


  • Programmatic Ads: Featured animated display tailored to wine enthusiasts and arts and culture fans.

  • Interactive Mobile Display Ads: Invited users to explore Stags’ Leap’s historical property through hotspots revealing video vignettes.

  • Meta Ads: Delivered themed creative, reaching targeted buyer lookalikes and food and wine enthusiasts.

  • Interactive Landing Page: Crafted a dynamic page with vignette-triggering interactions that deepened user engagement.

  • Market Testing: Conducted an IRI test in key markets to measure the campaign’s retail impact.

The

SUCCESS

Campaign Impressions

9.8M

Retail Sales Lift in Test Markets Over Control MoM

63%

Time On Interactive Landing Page vs. Standard

3X

READ MORE CASE STUDIES

The campaign reimagined luxury wine storytelling, delivering immersive engagement and driving significant retail sales increases in test markets.

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