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Ecomm, Content Creation, Media Buying, Digital Strategy
Stags' Leap Winery
Transforming ecommerce into a primary revenue driver
The
BACKGROUND
Stags’ Leap Winery, a Napa Valley legend, set out to redefine their approach to sales by establishing a dynamic ecommerce program.
This marked a bold departure from their tradition of driving tasting room visits, expanding their reach to a new generation of wine enthusiasts—all while preserving the premium quality and heritage synonymous with the brand.
The
STRATEGY
Building on previous digital advertising & content creation work for Stags' Leap WineBuilding on prior digital campaigns, we reimagined Stags’ Leap’s marketing with an ecommerce-first focus.
Hypersegmented Audiences: Carefully crafted profiles unlocked high-performing segments.
Dynamic Ad Creative: Tested bold visuals and messaging, amplifying what truly resonated.
Continuous Optimization: Real-time data shaped smarter targeting, maximizing results and momentum as the campaign progressery, we quickly pivoted all visitation marketing to an ecomm-forward approach, including: