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Media Buying, Digital Strategy, Ecomm
Simplicity Patterns
Every $1 in ads brought back $6.40 for Simplicity Patterns
The
BACKGROUND
Simplicity Patterns built its name on iconic paper patterns sold through retail. Now the heritage sewing brand is moving toward selling direct on its own website.
That shift only works if the website makes money. Simplicity needed paid media that brought in makers ready to buy.
The
STRATEGY
We built a performance media program on Meta and Google to power the move to direct sales:
High-Intent Traffic: Campaigns reached makers ready to buy and sent them straight to the catalog.
New Customers: Prospecting introduced the online catalog to makers who hadn't bought from the site before.
Returning Customers: Retargeting brought past buyers back for their next pattern.
Built to Convert: Every campaign was optimized for ecommerce sales.