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Joyful Woman Outdoors
Joyful Woman Outdoors
Joyful Woman Outdoors
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Digital Strategy, Production, Social Media Management, Influencer Management, Media Buying, Ecomm

Seven 8ths

9X revenue growth for a founder-led body care brand

Black Heart Shape

The

BACKGROUND

Seven 8ths cares for every inch of your blanket of skin, with formulas founder Wiah handcrafts in small batches from food-grade botanicals.

The brand came to Kreps Co as a brand-new account with no audience and no lead list. It needed sharper customer targeting and a clear plan for where to spend first, then a way to move from building buzz to steady growth.

Meditation Pose

The

STRATEGY

We put Wiah at the center and built the growth engine around him:

  • WIAH, the Series: Short-form videos where Wiah shares his heritage and the philosophy behind every product.

  • Wellness First: We positioned Seven 8ths around ritual and well-being, with beauty as one part of the conversation.

  • Strategy Before Spend: Customer personas and a tiered marketing mix showed where each dollar should go first.

  • Always-On Growth: Social, blog, email and influencer programs now run every month.

The

SUCCESS

Revenue, Year Over Year

9X

New Followers in the First Year

9K

Engagement Rate - More Than 2X the Norm

7%

READ MORE CASE STUDIES

Most new brands spend year one hoping someone notices. Seven 8ths grew revenue 9X. Wiah's storytelling now anchors a social program averaging a 7% engagement rate, more than double the 1-3% industry norm

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