top of page
Grid Pattern (1).png
Joyful Woman Outdoors
Joyful Woman Outdoors
Joyful Woman Outdoors
Grid Pattern (1).png

Content Creation, Digital Strategy, Media Buying

Seghesio Family Vineyards

Driving efficient lead generation through targeted media

Black Heart Shape

The

BACKGROUND

Seghesio Family Vineyards, Sonoma County’s premier Zinfandel producer, has been bringing people together over food and wine since the early 1900s. Rooted in Italian heritage, the brand celebrates shared meals and perfect pairings. 


Seeking to expand their email marketing list authentically, they turned to Kreps Co for a strategy that honored their rich history while engaging new audiences.

Meditation Pose

The

STRATEGY

We crafted a lead generation approach inspired by Seghesio’s legacy of connection. By delving into their recipe archive, we developed a downloadable PDF recipe book that celebrated the joy of pairing great wine with great food.


  • Authentic Storytelling: The recipe book highlighted Seghesio’s heritage and communal spirit.

  • Engaging Design: Stunning photography and wine pairings drew users in, creating an irresistible offer.


This resource perfectly embodied the Seghesio ethos of shared experiences.

The

SUCCESS

Cost Per Lead

$1.15

Campaign Impressions

351K

Meals Enjoyed (We Assume)

10K

READ MORE CASE STUDIES

The campaign drove thousands of high-quality email leads at an exceptionally low cost, reinforcing the power of pairing timeless values with digital strategy.

bottom of page