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Social Media Management, Content Creation, Digital Strategy, Media Buying
Invivo X, SJP
Turning celebrity buzz into sustained U.S. growth
The
BACKGROUND
Invivo, the bold New Zealand wine brand, teamed up with Sarah Jessica Parker (SJP) to create a wine collaboration as iconic as she is.
To make waves in the competitive U.S. market, they needed a partner to elevate their digital presence, captivate SJP’s fans, and spotlight key moments in her career—all while ensuring the brand’s premium identity stood out in the celebrity wine space.
The
STRATEGY
We crafted a dynamic plan to amplify Invivo x SJP with creativity and precision:
Brand Voice & Visual Identity: Built a social media tone and aesthetic that balanced SJP’s sophistication and Invivo’s quirky boldness.
Amplifying Key Moments: Leveraged cultural highlights, including SJP’s Vogue cover and the And Just Like That premiere, to capture attention and drive engagement.
Targeted Paid Media Buys: Boosted awareness and conversions with strategic campaigns supporting retail and wholesale teams.
Community Engagement: Connected directly with fans by creating content that resonated deeply with SJP’s audience and new wine lovers.