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Joyful Woman Outdoors
Joyful Woman Outdoors
Joyful Woman Outdoors
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Influencer Management, Content Creation, Digital Strategy, Media Buying, Social Media Management

Chamisal Vineyards

Fueling rapid growth through purpose-driven storytelling

Black Heart Shape

The

BACKGROUND

Chamisal Vineyards, a pioneer in sustainable winemaking, teamed up with the World Surf League to spotlight their conservation efforts in a whole new way. 


With a campaign rooted in environmental commitment and coastal passion, Chamisal sought to engage eco-conscious audiences, grow their digital presence, and align their brand with the surf-inspired lifestyle.

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The

STRATEGY

We crafted a campaign that put Chamisal’s mission front and center:


  • Creative Production: Produced a campaign video showcasing the World Surf League partnership and Chamisal’s dedication to sustainability.

  • Influencer Marketing: Partnered with surfers to share authentic stories, connecting with eco-conscious audiences.

  • Organic Social Media: Shared engaging content to spark conversations about conservation.

  • Paid Media Partnership: Collaborated with the World Surf League for social and YouTube placements to maximize reach and engagement.

The

SUCCESS

Campaign Impressions

6.5M

Increase in Follower Growth Month Over Month

119%

Blended Influencer Engagement Rate

10%

READ MORE CASE STUDIES

The campaign made an indelible mark, achieving 6.5M+ impressions, engagement rates 233% above benchmarks, and an incredible 119% growth in new Instagram followers.

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