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Digital Strategy, Media Buying, Content Creation
Beaulieu Vineyard
Driving wine club growth through integrated holiday campaigns
The
BACKGROUND
Beaulieu Vineyard (BV), a historic Napa Valley icon, sought to elevate digital wine club sign-ups during the competitive holiday season.
Known for its prestige and craftsmanship, BV aimed to attract affluent wine enthusiasts by highlighting the exclusivity and value of its membership—making it the ultimate gift for discerning wine lovers.
The
STRATEGY
We developed a high-touch strategy tailored to engage connoisseurs and drive conversions:
Podcast Advertising: Partnered with trusted podcasts, crafting host-read ads that connected authentically with listeners.
Landing Page Optimization: Built conversion-focused landing pages that seamlessly guided users from ad to sign-up.
Social Proof & Authority: Highlighted credibility through activations that reinforced the exclusivity of BV’s wine club.
Native Advertising: Secured premium placements to deliver elegant, high-visibility content.