top of page
Grid Pattern (1).png
Joyful Woman Outdoors
Joyful Woman Outdoors
Joyful Woman Outdoors
Grid Pattern (1).png

Content Creation, Digital Strategy, Media Buying, Influencer Management, Production

Anchor Brewing Company

Launching San Pancho with bold creative and standout reach

Black Heart Shape

The

BACKGROUND

Anchor Brewing Company, a San Francisco icon and one of America’s oldest craft breweries, debuted San Pancho Mexican-Style Lager with lime—a vibrant new addition to its storied lineup. 


Rooted in the city’s culture and culinary diversity, San Pancho’s bright flavors and striking design were crafted to honor San Francisco’s dynamic spirit while appealing to a fresh, modern audience.

Meditation Pose

The

STRATEGY

We brought San Pancho’s energy to life with a dynamic, multi-channel campaign, centered around a Kreps Co created animation bringing the bold packaging to life for seamless in-store recognition.


  • Social Media Ads: Leveraged targeted Meta campaigns to connect with craft beer lovers and local event-goers, using playful ad copy like “Say Salud” to drive engagement.

  • Programmatic Video & Display: Deployed bright, animated creatives to capture attention and maximize completion rates.

  • Local Partnerships: Collaborated with outlets like Broke-Ass Stuart and 7x7 for editorial content, Instagram reels, and email blasts, building an authentic connection to the community.

  • Untappd Integration: Designed a custom badge and giveaway campaign to excite beer enthusiasts and encourage sharing.

The

SUCCESS

Video Completion Rate - 12% Over Benchmark

85%

Click Through Rate Lift Over Benchmark

40%

Bay Area Campaign Impressions

8.2M

READ MORE CASE STUDIES

The campaign introduced San Pancho with flair, delivering strong engagement across platforms and aligning Anchor Brewing Co. with vibrant, lifestyle-driven messaging that resonated with craft beer consumers.

bottom of page