Immersive Napa History with a Side of Whimsy
Content Creation, Digital Strategy, Media Buying, Development
9.8M
Campaign Impressions
Retail Sales Lift in Test Markets Over Control MoM
63%
3X
Time On Interactive Landing Page vs. Standard
Content Creation, Digital Strategy, Media Buying, Development
The
STRATEGY
Imaginative storytelling blended with cutting-edge digital strategies resulted in a campaign as timeless as the winery itself:
Programmatic Ads: Featured animated display tailored to wine enthusiasts and arts and culture fans.
Interactive Mobile Display Ads: Invited users to explore Stags’ Leap’s historical property through hotspots revealing video vignettes.
Meta Ads: Delivered themed creative, reaching targeted buyer lookalikes and food and wine enthusiasts.
Interactive Landing Page: Crafted a dynamic page with vignette-triggering interactions that deepened user engagement.
Market Testing: Conducted an IRI test in key markets to measure the campaign’s retail impact.
The
background
Stags’ Leap Winery, a Napa Valley icon, launched the “Stags’ Legends” campaign to modernize how luxury wine is marketed. By embracing a digital-first storytelling approach, the campaign shared the winery’s rich heritage in a way that resonated with today’s consumers.
This bold shift reimagined traditional wine advertising, using interactive and visually engaging formats to captivate a broader audience while honoring the timeless appeal of Stags’ Leap Winery.
Success
The
The campaign reimagined luxury wine storytelling, delivering immersive engagement and driving significant retail sales increases in test markets.
9.8M
Campaign Impressions
63%
Retail Sales Lift in Test Markets Over Control MoM
3X
Time On Interactive Landing Page vs. Standard