Reimagining Ecommerce | 486% Growth for Stags’ Leap Winery
Ecomm, Content Creation, Media Buying, Digital Strategy
438%
Revenue Growth Year Over Year
Return on Ad Spend at Scale
6X
44%
Conversion Rate Improvement Year Over Year
Ecomm, Content Creation, Media Buying, Digital Strategy
The
STRATEGY
Building on previous digital advertising & content creation work for Stags' Leap WineBuilding on prior digital campaigns, we reimagined Stags’ Leap’s marketing with an ecommerce-first focus.
Hypersegmented Audiences: Carefully crafted profiles unlocked high-performing segments.
Dynamic Ad Creative: Tested bold visuals and messaging, amplifying what truly resonated.
Continuous Optimization: Real-time data shaped smarter targeting, maximizing results and momentum as the campaign progressery, we quickly pivoted all visitation marketing to an ecomm-forward approach, including:
The
background
Stags’ Leap Winery, a Napa Valley legend, set out to redefine their approach to sales by establishing a dynamic ecommerce program.
This marked a bold departure from their tradition of driving tasting room visits, expanding their reach to a new generation of wine enthusiasts—all while preserving the premium quality and heritage synonymous with the brand.
Success
The
The strategy not only shattered revenue projections but cemented a seamless shift to a hybrid sales model.
438%
Revenue Growth Year Over Year
6X
Return on Ad Spend at Scale
44%
Conversion Rate Improvement Year Over Year