Building Connections | Seghesio’s Recipe for Email Growth
Content Creation, Digital Strategy, Media Buying
$1.15
Cost Per Lead
Campaign Impressions
351K
10K
Meals Enjoyed (We Assume)
Content Creation, Digital Strategy, Media Buying
The
STRATEGY
We crafted a lead generation approach inspired by Seghesio’s legacy of connection. By delving into their recipe archive, we developed a downloadable PDF recipe book that celebrated the joy of pairing great wine with great food.
Authentic Storytelling: The recipe book highlighted Seghesio’s heritage and communal spirit.
Engaging Design: Stunning photography and wine pairings drew users in, creating an irresistible offer.
This resource perfectly embodied the Seghesio ethos of shared experiences.
The
background
Seghesio Family Vineyards, Sonoma County’s premier Zinfandel producer, has been bringing people together over food and wine since the early 1900s. Rooted in Italian heritage, the brand celebrates shared meals and perfect pairings.
Seeking to expand their email marketing list authentically, they turned to Kreps Co for a strategy that honored their rich history while engaging new audiences.
Success
The
The campaign drove thousands of high-quality email leads at an exceptionally low cost, reinforcing the power of pairing timeless values with digital strategy.
$1.15
Cost Per Lead
351K
Campaign Impressions
10K
Meals Enjoyed (We Assume)