65% Brand Lift | Penfolds Captivates New Trendsetters
Production, Content Creation, Digital Strategy, Media Buying
65%
Relative Brand Awareness Lift
Click-through-rate Lift Over Benchmark
40%
16M
Campaign Impressions
Production, Content Creation, Digital Strategy, Media Buying
The
STRATEGY
We crafted and produced original content that seamlessly combined Penfolds’ legacy with modern luxury, creating an elegant yet approachable narrative. From striking videos to rich digital visuals, each asset reflected the brand’s premium identity while connecting with contemporary audiences.
This omnichannel campaign reached our target wine enthusiast and new trendsetter audiences across touchpoints, emphasising Penfolds’s luxury bonafides through high-impact storytelling.
The
background
Penfolds set out to captivate a new wave of trendsetters while reaffirming its place among seasoned luxury wine enthusiasts.
Showcasing its iconic Bin 389, Bin 600, and Bin 28 wines, the campaign balanced bold storytelling with sophisticated aesthetics, engaging “New Luxurian” and wine connoisseur audiences alike.
Success
The
The campaign delivered outstanding results across platforms, effectively resonating with both emerging and seasoned audiences while solidifying Penfolds’ legacy.
65%
Relative Brand Awareness Lift
40%
Click-through-rate Lift Over Benchmark
16M
Campaign Impressions