Turning Tides | 119% Follower Growth for Chamisal
Content Creation, Digital Strategy, Media Buying, Social Media Management, Influencer Management
6.5M
Campaign Impressions
Increase in Follower Growth Month Over Month
119%
10%
Blended Influencer Engagement Rate
Content Creation, Digital Strategy, Media Buying, Social Media Management, Influencer Management
The
STRATEGY
We crafted a campaign that put Chamisal’s mission front and center:
Creative Production: Produced a campaign video showcasing the World Surf League partnership and Chamisal’s dedication to sustainability.
Influencer Marketing: Partnered with surfers to share authentic stories, connecting with eco-conscious audiences.
Organic Social Media: Shared engaging content to spark conversations about conservation.
Paid Media Partnership: Collaborated with the World Surf League for social and YouTube placements to maximize reach and engagement.
The
background
Chamisal Vineyards, a pioneer in sustainable winemaking, teamed up with the World Surf League to spotlight their conservation efforts in a whole new way.
With a campaign rooted in environmental commitment and coastal passion, Chamisal sought to engage eco-conscious audiences, grow their digital presence, and align their brand with the surf-inspired lifestyle.
Success
The
The campaign made an indelible mark, achieving 6.5M+ impressions, engagement rates 233% above benchmarks, and an incredible 119% growth in new Instagram followers.
6.5M
Campaign Impressions
119%
Increase in Follower Growth Month Over Month
10%
Blended Influencer Engagement Rate