Holiday Wine Club Success for Beaulieu Vineyard
Digital Strategy, Media Buying, Content Creation
9M
Campaign Impressions
Increase in Digital Wine Club Joins Year Over Year
931%
$74
Decrease in Club Join CPA
Digital Strategy, Media Buying, Content Creation
The
STRATEGY
We developed a high-touch strategy tailored to engage connoisseurs and drive conversions:
Podcast Advertising: Partnered with trusted podcasts, crafting host-read ads that connected authentically with listeners.
Landing Page Optimization: Built conversion-focused landing pages that seamlessly guided users from ad to sign-up.
Social Proof & Authority: Highlighted credibility through activations that reinforced the exclusivity of BV’s wine club.
Native Advertising: Secured premium placements to deliver elegant, high-visibility content.
The
background
Beaulieu Vineyard (BV), a historic Napa Valley icon, sought to elevate digital wine club sign-ups during the competitive holiday season.
Known for its prestige and craftsmanship, BV aimed to attract affluent wine enthusiasts by highlighting the exclusivity and value of its membership—making it the ultimate gift for discerning wine lovers.
Success
The
The campaign exceeded benchmarks, driving exceptional engagement and positioning BV’s wine club as a must-have holiday indulgence.
9M
Campaign Impressions
931%
Increase in Digital Wine Club Joins Year Over Year
$74
Decrease in Club Join CPA