BV Was There | A Whimsical Take on A Napa Classic
Content Creation, Digital Strategy, Media Buying
39%
Relative Brand Awareness Lift
Click-through-rate Lift Over Benchmark
60%
13M
Campaign Impressions
Content Creation, Digital Strategy, Media Buying
The
STRATEGY
We created a multi-channel digital campaign that celebrated BV’s legacy with a fresh twist:
Creative Anchor: A jazzy, decade-themed video showcased BV’s history with vibrant energy and nostalgia, serving as the centerpiece for the campaign.
Visual Storytelling: Decade-specific visuals honored BV’s rich heritage while connecting emotionally with viewers.
Precise Targeting: Reached high-income, wine enthusiasts through YouTube, programmatic ads, and Meta platforms (Facebook and Instagram).
This integrated approach brought BV’s past to life while making it resonate with today’s wine lovers.
The
background
Beaulieu Vineyard (BV), one of Napa Valley’s most storied wineries, set out to reintroduce itself as both timeless and vibrant. The “BV Was There” campaign aimed to modernize perceptions by blending its rich heritage with a playful, whimsical tone.
This approach sought to engage both loyal fans and a new generation of wine enthusiasts while driving awareness and engagement.
Success
The
The campaign revitalized BV’s image, with the whimsical creative tone driving strong engagement and helping to position BV as a timeless choice for wine enthusiasts.
39%
Relative Brand Awareness Lift
60%
Click-through-rate Lift Over Benchmark
13M
Campaign Impressions