San Pancho | A Bold Launch for Anchor Brewing
Content Creation, Digital Strategy, Media Buying, Influencer Management, Production
85%
Video Completion Rate - 12% Over Benchmark
Click Through Rate Lift Over Benchmark
40%
8.2M
Bay Area Campaign Impressions
Content Creation, Digital Strategy, Media Buying, Influencer Management, Production
The
STRATEGY
We brought San Pancho’s energy to life with a dynamic, multi-channel campaign, centered around a Kreps Co created animation bringing the bold packaging to life for seamless in-store recognition.
Social Media Ads: Leveraged targeted Meta campaigns to connect with craft beer lovers and local event-goers, using playful ad copy like “Say Salud” to drive engagement.
Programmatic Video & Display: Deployed bright, animated creatives to capture attention and maximize completion rates.
Local Partnerships: Collaborated with outlets like Broke-Ass Stuart and 7x7 for editorial content, Instagram reels, and email blasts, building an authentic connection to the community.
Untappd Integration: Designed a custom badge and giveaway campaign to excite beer enthusiasts and encourage sharing.
The
background
Anchor Brewing Company, a San Francisco icon and one of America’s oldest craft breweries, debuted San Pancho Mexican-Style Lager with lime—a vibrant new addition to its storied lineup.
Rooted in the city’s culture and culinary diversity, San Pancho’s bright flavors and striking design were crafted to honor San Francisco’s dynamic spirit while appealing to a fresh, modern audience.
Success
The
The campaign introduced San Pancho with flair, delivering strong engagement across platforms and aligning Anchor Brewing Co. with vibrant, lifestyle-driven messaging that resonated with craft beer consumers.
85%
Video Completion Rate - 12% Over Benchmark
40%
Click Through Rate Lift Over Benchmark
8.2M
Bay Area Campaign Impressions