Anchor Brewing Company | Anchored in SF Campaign
Production, Digital Strategy, Media Buying, Ecomm, Content Creation
51M
Campaign Impressions
Brand Awareness Lift
28%
66%
Lift in Instacart New-to-Brand Customers
Production, Digital Strategy, Media Buying, Ecomm, Content Creation
The
STRATEGY
We led a full-scale creative production effort to position Anchor Brewing as the heart of San Francisco. Rich visuals and video storytelling celebrated Anchor’s legacy and innovations.
To amplify the impact, we launched geo-targeted social ads, programmatic video, OOH placements like wild postings, and partnered with local publications such as Broke-Ass Stuart and 7x7. Search and eTail campaigns rounded out the effort, driving brewery tours and retail.
The
background
Anchor Brewing Company, the first craft brewery in America and a symbol of San Francisco, embarked on a mission to celebrate its iconic past while carving out a bold future.
With its legacy anchored in history and its portfolio pushing boundaries, the campaign set out to reignite hometown pride, attract a younger, more diverse audience, and position Anchor as a beacon of both tradition and innovation.
Success
The
The campaign brought Anchor’s timeless story to life, creating a surge in local pride, event participation, and product engagement.
51M
Campaign Impressions
28%
Brand Awareness Lift
66%
Lift in Instacart New-to-Brand Customers